Our Story
Mission Statement
We have the wisdom to protect the Earth by reducing Emissions - One Engine at a Time
Our Green Promise:
In a world grappling with global warming, air pollution, dwindling flora, ozone layer depletion, and deforestation, we find ourselves inadvertently contributing to environmental crises through the release of emissions. Combustion engines, which are of crucial importance to our economy and on which we rely, play a decisive role in this scenario.
We are committed to tackling these environmental challenges and offer sustainable solutions. With our eco-friendly products, we reduce emissions, contributing to a cleaner world, one engine at a time. Our commitment extends beyond Japan, reaching across the globe.
Now is the moment to heed Earth's subtle calls and respond with impactful actions.
The Leadership Behind NANOEFX
Introducing the Minds Steering Our Sustainable Revolution
CHIE YASUNAGA
CEO & FOUNDER of EISHIN CO.LTD
CO FOUNDER ECO EFX Solutions GERMANY
Chie Yasunaga - CEO and founder of EiShin, the idea creator and inventor of our fluid - eco-Spray | nanoEFX.
Mrs. Yasunaga built her career in design and publishing, including work as publisher and editor at her fathers music-score business.
She was already involved with environmentally friendly technologies in 2006 before joining EiShin.
Chie Yasunaga leads EiShin Co., Ltd. since 2011, the Japanese environmental-technology company behind eco-SPRAY and nanoEFX, our natural-materials spray applied to vehicle air filters to support cleaner combustion, improved fuel efficiency, and reduced emissions.
Under her leadership, eco-SPRAY | nanoEFX has been introduced internationally, featured and supported by the United Nations Industrial Development Organization (UNIDO), the specialized UN agency headquartered in Vienna with 173 member states, focused on promoting cleaner energy, inclusive and sustainable industrial development.
Linkedin: https://www.linkedin.com
SVEN OLIVER ROBERTSON
CEO & FOUNDER
ECO EFX Solutions Germany
The driving force behind NANOEFX:
Sven Oliver Robertson is a highly skilled businessman with decades of experience in the global trade of consumer goods. He has been successfully sourcing innovative products for over 2 decades, supporting global companies as a consultant to strategically expand their operations and identify new business areas and opportunities. His extensive market knowledge, coupled with his expertise in negotiations, contract management and successful sales, combined with modern marketing skills, positions NANOEFX at the forefront of environmentally friendly innovation. His experience and expertise in various market sectors makes NANOEFX a pioneer in sustainable solutions for more efficient use of combustion engines while reducing harmful emissions. A commitment to a cleaner environment - without compromise with NANOEFX.
Linkedin: https://www.linkedin.com
Email: Mr. Sven- Oliver Robertson
KHETHI NKOSI
CEO & FOUNDER
ECO EFX Solutions SA
Has a Diploma in IT, Diploma in Project Management & Marketing. Nuemerous Leadership certificates, is an NLP (Neuro Linguistic Programming) Master Practitioners. He worked for IBM, Consology, BCX, Attachmate Netiq and then founded xTelekom in 2012. Khethi has more than 20 years ICT industry experience.
With his visionary approach, he has played a key role in unleashing the potential of numerous companies and ushering in a new era of success. Khethi Nkosi combines strategic thinking with practical solutions to increase sales, expand brand presence and meet regulatory requirements. His visionary ideas and work help optimize business models and take advantage of new growth opportunities, making him an indispensable partner for NANOEFX.
Linkedin: https://www.linkedin.com
Email: Mr. Khethi Nkosi
FINTAN EARLY
CPO & CO FOUNDER
ECO EFX Solutions Germany
After a remarkable 27-year journey in the automotive industry, Fintan Early is a leading figure in engine and automotive engineering. Early combines deep technical expertise with business strategy and cultural competence.
As Head of Business Development at HINDUJA TECH for Japan, he is the interface between cutting-edge technology and sustainable mobility, driving innovative and environmentally friendly solutions in the automotive industry and using his skills to promote sustainable and pioneering technologies.
As co-founder of NANOEFX, he utilizes his depth expertise. His extensive experience ensures that NANOEFX thrives at the intersection of cutting-edge technology and automotive sustainability.
Linkedin: https://www.linkedin.com
Email: Mr. Fintan Early
MICHAEL R. BORG-MOELLER
COO & CO FOUNDER
ECO EFX Solutions Germany
Idea generator and visionary. A quarter of a century of experience in international sales and business, a 20 year successful journey in finding new innovative products and developing them further.
His background spans various industries. Health, technology, fashion and more. A go-getter with strategic skills who not only recognizes trends but also actively shapes them, he is the driving force behind numerous transformations and innovations such as ENCER, MyAirShield or MyPocketDoctor in the healthcare sector.
His strategic acumen and commitment to global wellbeing fuels NANOEFX's mission to transform engine efficiency and reduce environmental impact. His spirit ensures that NANOEFX is heading towards a sustainable and cleaner future.
Linkedin: https://www.linkedin.com
With a strong international industrial background and extensive experience delivering technical solutions in complex offshore and maritime environments, Jesper Juel is the leading force - where safety, stable operations, and full documentation are critical.
Trained as a shipbuilder with many years of experience, Jesper Juel, as an expert in exhaust gas cleaning systems in maritime shipping, he was responsible for the further development, production and implementation of scrubber technology in maritime shipping.
With his impressive career and technical knowledge of pollution reduction, Jesper Juel - as Co-Founder of ECO EFX Solutions GmbH and CEO of ECO EFX Solutions Scandinavia - is an indispensable part of the further development of NANOEFX and member of the ECO EFX Solutions Group.
Linkedin: https://www.linkedin.com
Email: Mr. Jesper Juel
CTO & CO FOUNDER
ECO EFX Solutions Germany
CEO & Founder
ECO EFX Solutions Scandinavia
JESPER JUEL
Takudzwa Keith Chimeto
CEO & Founder
ECO EFX Solutions Zimbabwe
Takudzwa Keith Chimeto is an African tech entrepreneur passionate about building systems that enable people to do business digitally and securely.
As founder of Smatpay and other technology platforms, focused on fintech, digital media monetisation, and scalable infrastructure,
he build with it a great network to major industries. Takudzwa Keith Chimeto's passion for innovation in sustainability and cost efficiency led him to ECO EFX Solutions and its products. His vision for progress and sustainability makes Takudzwa Keith Chimeto an exceptional partner in the ECO EFX Solutions family.
Linkedin: https://www.linkedin.com
Email: Mr. Takudzwa Keith Chimeto
Ken Rohlmann
Head of International Business Development & Safety Compliance
ECO EFX Solutions Germany
Ken Rohlmann brings extensive international expertise in dangerous goods, safety, compliance, and shipping logistics. Following his service in the German Navy and his studies in Industrial Engineering with a focus on Shipping Logistics, he assumed global leadership responsibility for Dangerous Goods Safety and Compliance at Hapag-Lloyd AG. In parallel, he played a key role in shaping international industry dialogue on safety standards, regulatory matters, and operational excellence through his positions as Chairman of the Executive Committee of IVODGA, Coordinator of the Dangerous Goods Working Group at the World Shipping Council, and Vice Chairman of CINS. At ECO EFX Solutions, Ken Rohlmann contributes his long-standing experience, strategic perspective, and global network to drive international business development and advance forward-looking safety and compliance solutions.
Linkedin: https://www.linkedin.com
Email: Mr. Ken Rohlmann
THE NANOEFX JOURNEY
Jan, 2009:
Company Inception In Japan (Capital Stock 7 Million Yen)
Oct, 2010:
Commenced NANOEFX Prototype Development
With An Osaka University Engineering Doctor
Jun, 2011:
Test Sales Launch Of NANOEFX
Jan, 2014:
Featured In An In-Flight Magazine Of Emirates Airline
Feb, 2014:
Issuance Of New Stocks To A Third Party
(Capital Stock 41.70 Million Yen)
Nov, 2014:
Presentation At The World's Largest Auto
Trade show In The U.S.
Oct, 2015:
Higashi-Kuninomiya Magokokoro
Cultural Prize Recipient
Dec, 2015:
Safety And Emission Test Certification By
The Chinese Government
Apr, 2016:
Exclusive Distribution Agreement In China
Jul, 2016:
Safety Test Certification By The Ministry Of
Environment In Nepal
Nov, 2016:
Listed On The Unido Environmental
Technology Database
Mar, 2017:
Official Adoption By The Audi Japan Racing Team
Feb, 2018:
Exclusive Distribution Agreement In Thailand
May, 2018:
NANOEFX Patent Registration
June, 2022:
Expanding Global Outreach With Our Eu Subsidiary
Oct., 2023:
Study Of Fuel Consumption With eco-SPRAY | nanoEFX By National Institute Of Technology (KOSEN) Hiroshima
March, 2024:
Industry-University Joint Research
Study Of Effectiveness On Vessels
Febr., 2025:
Exclusive Distribution Agreement In Philippines
June, 2025:
Exclusive Distribution Agreement In India
Sept., 2025:
Exclusive Distribution Agreement In Scandinavia
Oct., 2025:
Outreach Fraunhofer Institute & TÜV SÜD
A decade of meticulous development, testing, and optimization—our journey has been a labor of love. Now, the true adventure unfolds as we propel our solution into the heart of every engine, igniting a cleaner, more sustainable world.